If you are planning an event and wondering what kind of photo-video services to get, how about live streaming? Essentially, you hire expert videography and photography services in Dubai for your event, Then, present their coverage live on your website, social media, and other relevant digital platforms—and voila! It’s similar to posting edited footage, only doing it in real time—for a great many advantages for your brand.

A Guide On Different Ways Live Event Photography Help Brands

Hosting a business event is no piece of cake. First, you have a lot to manage, including overseeing event publicity on media. After weeks to months of planning and a full schedule during the event, the last thing you need to worry about is posting photos and videos.

Live event coverage is a great way to provide your audience with a unique, as these give an attractive glance into everything that’s going on. Here’s how filming your live events can benefit your brand in achieving both short and long-term goals.

1. A Cue For Your Audience To Engage With Your Brand

Live streaming steers away from the standard video content you see on social media. As a matter of fact, live event photos and videos are more personal and attract more views, comments, and shares. Plus, you can break your live videos down into shorter videos and short reels for YouTube and Instagram.

Whether customers, prospects, or potential brand partners—whoever does not make it to the event can view it via live feed. And people who do make it to your event can take an interest too by reliving the event.

One of the best ways live event photography help brands is that people also share live videos with friends, family, and colleagues. These are a means to incite conversations and share parts of their lives. This means more people heading to your website and social media, engaging with your brand.

Furthermore, another way how filming your live events can benefit your brand is the length of the video itself. People will stay longer on your digital platforms to watch it and likely explore around, engaging with other content.  

2. A Marketing Tool For Great Reach & Conversions

Live media content is a great example of how event photography enhances brand image. Also, it ups your marketing game in other ways. when hiring a professional reliable photo and video company, you get to improve your team’s awareness regarding any improvements that can be for another event. Additionally, you can achieve various marketing goals:

• Increase leads for your social media, website, and other platforms with effective linking
• Use any speeches or lectures presented at your event as informative content for relevant audiences
• Increase conversions by showcasing your brand’s strengths via well-shit photos and videos

Live media coverage is especially practical for marketing. People who are serious about committing to your brand will be most interested (given how long live videos can be). Undoubtedly, a professional video shoot transforms your business, as the views and shares you see are bound to be valuable!

3. A Way To Promote Your Next Event Appealingly

Planning another event already after this one? To promote a new event, flaunting the success of the previous one is always a great strategy! With professional footage and b-roll, you have lots of material to promote an upcoming event on social media and website.

A good example of how filming your live events can benefit your brand is the marketing for festivals and fairs. By showing the target audience snippets from the previous event, marketers create excitement. People who were present at the previous event will likely love to get another dose of the new event. As for those who missed it, watching the previous event can reignite the envy of missing out!

Plus, you should know that private brand events also have much to gain from live photography and videography. Opt for live videos as part of audio-visual services for conferences and seminars (share via a password-protected link).

4. A Cost-Effective Way To Market Your Brand

As far as the return on investment (ROI) for live photography and videography services goes, there are two perks to consider:

• Live photography and videography are not very expensive (unless you go for drone filming). The total expense will come around nearly the same as traditional photos and videos. In fact, you may even end up spending less both financially and effort-wise if you reduce the cost and time of professionally editing media content to post later. If you have a bigger budget to work with, consider the many benefits of using drones for brand videography.
• Moreover, any budget you allocate towards live streaming is worth it. One of the key ways live event photography help brands is that the reach, engagement, and conversions that come out of it are impressive. After all, you have to invest if you want to see popularity and growth for your brand. And live photos and videos definitely meet the expectations!

5. A Great Asset For Search Website & Social Media

The role of event photography in marketing is undoubtedly amazing, and live videos have a whole other ‘pull’ factor. Videos work their way through the wide network of social media apps more quickly than still images and text-only posts. Studies show that over 70% of online users are more likely to make a purchase if the media content they’re presented is a video.

Moving on, having likely hours of live footage, you get tons of material for social campaigns and webpages. Social media algorithms prefer professional video styles from brand pages. Additionally, quality multimedia on your website also earns it a higher ranking on popular search engines. By using the live footage from your event—whether whole, as short videos, or as reels—you can make your website more modern and credible. 

Need High-Quality & Appealing Live Photos & Videos For Your Event? We Have You Covered!

At WeCaptureYou, our team works hard to cover your event to showcase its charm—to help you showcase it to your customers and other audiences with amazing results!

Get in touch with us today for our brand photo and video services, and we’ll make sure to bring your vision to life!