Are you considering hiring a video production company for your business? It’s one of the best marketing moves you can make. If your brand is relatively new and needs to get the attention of its target audience, it’s the way to go. Video marketing is also an ideal way to introduce a new product, re-introduce old products or services with new packaging or features, or simply lend your brand’s voice to an ongoing trend or cause.
That said, you need to understand the commercial video production process. The level of skill and dedication of your video producers decides how amazing the quality and message of the video will be!
Video Production Process For Businesses
According to research, brands grow their revenue 49% faster when using video in their marketing when compared with brands who don’t consider video marketing. UAE, home to an incredible economy, has a ton of competition. If you want to get your business on the map rapidly, the impact of video is unmatched.
Need to learn more about this process to keep up with the flow? Read on!
– Choosing A Crew
Once you decide that video marketing is how you want to advertise your product, service, or the business in general, you select a crew. When hiring a video production company Dubai or anywhere in the UAE, make sure to check credits.
A certified video production crew with sufficient commercial video marketing experience under their belt is a good start. Some video production companies have their own equipment, while others rely on rentals. In the end, you need satisfaction about these five factors:
- Dedication to work
- Professional team
- State-of-art Equipment
- Reasonable service charge
- Punctuality at all stages
You don’t have to hire the top crew to get great results; hire a crew that turns your vision into reality with perfection!
– Planning & Pitch
Once you select a video production team, you move to the first task of the preproduction stage: planning. Your video producers will discuss your requirements and your vision behind creating a video. During this stage, your marketing team and the commercial video production team work together to determine the target audience, the purpose and message of the video, and the marketing goals you expect.
Using this information, your video crew will draft a concept and pitch it to you. Once you’re on board with the style of video execution, they move to formalize the idea.
– Scriptwriting & Story Boarding
It is crucial that your video production company effectively conveys the concept that you finalize. And the first step to accomplish that is writing a script. The script must be tailored to fit the required video length and comprise all vital elements such as narration, locations, and details about the actors involved.
Once you approve the script, your production crew with delve into the next stage of the video production process: storyboarding. They plan each shot to ensure no missing details, and to list down all the material they need. This stage is imperative for the creativity side of things, to enable the arts team to understand how to set up each scene in the commercial video.
– Location Scouting
The location of a commercial video depends on what is being advertised. There’s no fixed setting for something being marketed via video—the story detailed in the script is what matters.
For instance, if it’s a product video for a new type of car, the video shoot involves multiple locations. If the highlight is a new café, there may be multiple locations, but the primary location is the restaurant itself. For corporate video production Abu Dhabi for a health insurance company, the location can only be your workplace building itself.
Certain shots require renting a studio for a specifically designed set and proper props. These studios are ideal for product shoots to emphasize different features using props, and the production crew can work very comfortably.
– Auditions & Selections
Next up in the commercial video production process is hiring talent to cast them in the video. If you need a corporate video as a part of encouraging people to work at your company, then it’s likely you may have your company’s employees in the video.
Then there is the option to hire actors. You can collaborate with the casting agency yourself or your video production company will do it for you. Some video production companies also partner with talent scout agencies that provide actors for audition according to your script.
Some casting sessions can be done in person; others can be finalized online. In the end, you need talent that aligns with your business’ image and the message you want to convey in the video.
Video Production
Following all the essential planning and preparation comes the time to start filming the video. The production stage is where your video production company will transform your vision into reality!
The duration of commercial video production depends on the type of video, its duration, and the number of locations involved among other factors. It is important to ensure every detail is perfect during the planning stage so that there are no delays and confusion during production.
If your company’s employees are a part of the shoot, make sure to assign convenient dates and times. With a smooth flow and a proper crew, you should be able to complete the production without hassle.
Editing & Extra Shots
The editing stage marks the end of the video production process. Your video production company’s on-set crew will provide the complete video content to the editing and special effects team. They’ll organize the shots and add sound, animation, and other visual effects.
During this process, if there’s any missing or defective content, or you need to make alterations, your production team may need to go back to the shoot phase. Ideally, with thorough pre-planning, these additions may not be necessary
Hire Video Production Experts Who Excel At The Craft!
And there you have it: a brief breakdown of how the video production process works. If you are interested in getting started on your very own video for your business, work with WeCaptureYou!
As professionals in corporate and event video production, including video production using aerial drones, we can [provide you with a top-notch video to market your brand in a compelling and memorable way. Get in touch with us today!
